Online Shopping Habits during a Pandemic – During the pandemic, it is very obligatory for us to be able to do shopping needs online. One of them is to use trusted online shopping. Based on research results from Bank Indonesia, e-commerce, which is an online trading site, managed to reach more than 140 million transactions in August 2020. This figure shows an increase of almost 2 times compared to August 2019 which recorded only 80 million transactions.
With more and more people using e-commerce to shop from home, new habits emerge that are often carried out by people as e-commerce users.
Buyer’s Testimonial is a Role Model
One of the most common new habits when buying a product is paying attention to testimonials and reviews from previous buyers. Prospective buyers will consider whether the product they are going to buy really matches the description listed on the online store and matches their expectations.
Products that have a lot of bad testimonials can encourage potential buyers to cancel the purchase of the product. It’s the same if most of the buyers give good and positive testimonials, the potential buyers will be more motivated to buy the product.
The form of testimonials from buyers is also divided into several types. It can be in the form of an assessment through comments, a rating with a 1 to 5 star scale, and in the form of photo evidence of the purchased product.
From here, usually the buyers will guess whether the quality of the product to be purchased is in accordance with their expectations. For example, when a product receives a lot of bad comments and ratings with 2 or 1 stars, buyers will usually think again before deciding to buy the product. The same thing applies to online stores that can be given an assessment rating for the services of the seller.
Paying attention to the number of products sold
Unlike offline shopping, e-commerce has a feature where users can find out the number of products sold from an online store. The majority of e-commerce users have the perception that the more products sold, the more trusted the online store along with the quality of its products.
This view creates a new habit of shopping, which makes users more motivated to buy a product that has been sold a lot. Conversely, if the product to be purchased has a small number of sales, it will be less likely for the product to be purchased.
Also Read :Types of People When Shopping Online
Buying from the Official Online Store
In the past, there were many assumptions that goods purchased online often did not match the expectations and product descriptions listed in the online store. However, since the enactment of social distancing protocols, many well-known brands have started to switch to creating official online stores in e-commerce.
People who cannot shop offline also have the habit of shopping through official online stores or official online stores because of guaranteed transaction security. This also makes people believe in the authenticity and quality of the production of goods, which are sold offline and online.
Especially since the COVID-19 virus spread, research results from software company Sirclo in Indonesia showed a rapid increase in the number of purchases of health products such as masks, hand sanitizers, vitamins, wet wipes, and hand soap. Where the purchase of these products must prioritize the authenticity and quality.
Look for the Free Shipping
The last habit that e-commerce users often do is buy products that offer free shipping rates. Where, as we know, the majority of Indonesian people will definitely like discounted prices, especially free offers.
This also seems to be known by e-commerce parties such as Shopee, for example, who often hold massive free shipping promos, one of which is through the Shopee 11.11 shopping festival.
It was noted that the Shopee 11.11 shopping festival, which was held during social distancing, experienced a 6x increase in transactions compared to 2019. This shows that there is great interest from the public in the free postage services offered by e-commerce.